Charles & Ray Eames’ “Advice to Students”



In preparation for a 1949 lecture at the University of California, Los Angeles on “Advice for Students,” Charles made the following notes on inspiration, methodology, and career strategy. They are excerpted here from An Eames Anthology:


Make a list of books
Develop a curiosity
Look at things as though for the first time
Think of things in relation to each other
Always think of the next larger thing
Avoid the “pat” answer—the formula
Avoid the preconceived idea
Study well objects made past recent and ancient but never without the technological and social conditions responsible
Prepare yourself to search out the true need—physical, psychological
Prepare yourself to intelligently fill that need

The art is not something you apply to your work
The art is the way you do your work, a result of your attitude toward it

Design is a full time job
It is the way you look at politics, funny papers, listen to music, raise children
Art is not a thing in a vacuum—
No personal signature
Economy of material
Avoid the contrived

Apprentice system and why it is impractical for them
No office wants to add another prima donna to its staff
No office is looking for a great creative genius
No office—or at least very few—can train employees from scratch
There is always a need for anyone that can do a simple job thoroughly

There are things you can do to prepare yourself—to be desirable
orderly work habits
ability to bring any job to a conclusion
drawing feasibility lettering
a presentation that “reads” well
willingness to do outside work and study on a problem . . .

Primitive spear is not the work of an individual nor is a good tool or utensil.
To be a good designer you must be a good engineer in every sense: curious, inquisitive.
I am interested in course because I have great faith in the engineer, but to those who are serious
(avoid putting on art hat) Boulder Dam all’s great not due engineer

By the nature of his problems the engineer has high percentage of known factors relatively little left to intuition
(the chemical engineer asking if he should call in Sulphur)

Source: Charles Eames, handwritten notes on talks at University of California, Los Angeles, January 1949, Part II: Speeches and Writings series, Charles and Ray Eames Papers, Manuscript Division, Library of Congress, Washington, D.C.


Re: “BLOGADEMIC” Have a go!

Dear GMD and CTS Student and Staff

Adam Ramejkis an In-Sessional English Support Tutor at the UAL Language Centre has very kindly set up a fantastic new resource that will help us all discuss and improve our experiences of all this blogging in academia and will be useful for developing academic/critical/analytical/reflective thinking.

Please can you have a go at posting you thoughts at:

blogademic (1)

Use this QL code to use the Padlet too

log-in details

(so we can all can fully edit and make changes if they want to)

username = artstudent

password = shareideas

Screen Shot 2015-03-05 at 09.10.46

Let us know what you think of this new type of forum?

All the best




Sat 24 Jan 2015 – Sun 10 May 2015
Tickets: Free entry
Booking & Information:
01424 229 111

For one hundred years, Ladybird books have delighted children, their parents, grandparents and teachers alike, taking readers on a journey of discovery and enlightenment. Affordable and accessible, Ladybird books hold a significant and affectionate place in the collective psyche of the nation, conjuring up, through written word and illustration, life in Britain in more innocent times.

The De La Warr Pavilion will display over 200 original illustrations that cover a selection of Ladybird books from the late 1950s to early 1970s. Focusing on those books which reflected the world in which the reader lived, the exhibition will feature selections from the People At Work series, Shopping With Mother, the Science and Nature series as well as the Well Loved Tales and Key Words series.

The exhibition has attracted a huge amount of national press coverage:
Mail Online
Digital Arts
Design Week
Its Nice That
BBC South East Today (at 20 mins)

The success of Ladybird was as much due to clever format and compelling design, as it was the quality of the writing, presenting a portrait of the time through the use of specifically commissioned illustration. Unparalleled in their perfectly observed attention to detail and unique sense of place, Ladybird’s full-colour, full-page illustrations were often created by well-known illustrators such as Charles Tunnicliffe (What To Look For titles, series 536), Harry Wingfield (Shopping with Mother, series 563, and Key Words, series 641), Martin Aitchison (Key Words titles), Eric Winter and Robert Lumley (Well-loved Tales, series 606d), John Berry (People at Work, series 606b) and Robert Ayton (Great Inventions and The Story of Oil, series 601).


Alongside the exhibition we are also asking you to share your Ladybird moments and memories.
Send them to us by either:
Writing to us by email and sending it to
Or recording a video directly to camera or phone before uploading it to your favourite social media with #talkaboutladybird.
We will share a selection of your Ladybird moments on and on the Ladybird blog

This exhibition takes its title from the new book Ladybird by Design, written by Professor of Illustration and Dean of the School of Design at the London College of Communication, Lawrence Zeegen. The book publishes on 5 March 2015 and will portray a unique slice of Britain’s social and design history, as seen through the eyes of Ladybird. Professor Zeegen has been closely involved in curating the exhibition that has been inspired by Ladybird by Design.


Pritchard, A. (2008) Studying and Learning at University. London: Sage Study Skills

Chapter 2: Reading for Academic Purposes
• A consideration of the central role of reading in your study
• The idea of ‘active reading’
• The importance of what is known as ‘clear thinking’ whilst reading
• The description of different strategies for effective reading
• The idea that you should always challenge what you read
• The importance of keeping a record of what you read


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